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Trial-to-paid conversion dropped from 4% to 1.5% — has anyone diagnosed this?
Software & Development·3d ago·0 views
saasretentionpricing
Background
Three-person team, ~2k trials per month, self-serve signup.
The problem
I run a small B2B SaaS and our trial-to-paid conversion dropped from 4% to 1.5% this quarter. I can't tell if it's onboarding, pricing, or the product itself. Has anyone been through this and found the actual culprit?
What I'm hoping for
AdviceProduct feedbackStuckJust discussing
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